What is a brand? A brand may be an organisation or even an individual. A brand is a unique identity. We’ve compiled a list of branding quotes by individuals (who are now so huge that they are brands themselves) emphasizing on the importance of branding. Let’s cut to the chase.
“Your brand is what people say about you when you are not in the room.” — Jeff Bezos
A rich quote by the richest person in the world. It’s clear that your brand speaks for your company. In return, people speak about your brand. It drives word-of-mouth conversations, it drives referrals. It’s, after all, an interaction with everyone around it. Speaking of interaction, here’s the next quote.
“Every interaction, in any form, is branding.” — Seth Godin
Seth Godin is an American author and a former dot-com business executive. He has authored 18 best-selling books and has his name in the Marketing Hall of Fame.
Branding is beyond logos. Branding is beyond visual appeal. It is now the language of your business. Seth reaffirms this concept. But, design lies at the core of your branding philosophy. The next quote describes it.
“Design is the silent ambassador of your brand.” — Paul Rand
Paul Rand was an American art director and graphic designer. He is best known for his corporate logo designs, with the logos of giants like IBM, UPS, Enron, Westinghouse, ABC and NeXT under his belt.
Branding starts with visual appeal as the tip of the iceberg. There are many other aspects in branding. But in the end, it’s this tip that’s visible from far, far away.
“Branding is simply a more efficient way to sell things.” — Al Ries
Al Ries is a marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries. Along with Jack Trout, Ries is crediting with coining the term “positioning”, as related to the field of marketing. He co-authored the book Positioning: The Battle For Your Mind, an industry standard on the subject.
In our blog post on the importance of branding, we’ve mentioned that branding helps you focus on vital things. It eventually saves time and money. Al Ries has backed us up on that!
“A brand for a company is like reputation for a person. You earn reputation by trying to do hard things well.” — Jeff Bezos
Another one from Jeff Bezos. A company seems more professional and experienced when it has done thorough branding. No wonder Amazon is one of the most reputed companies in the world.
“Your brand is the single most important investment you can make in your business.” — Steve Forbes
Steve Forbes is the Edior-in-Chief of Forbes Magazine, one of the most reputed business magazine in the world. From the quote, it is evident that branding is the best thing you can do to your business. There’s no doubt that you can trust his words.